Giant bottles of Coca-Cola, Fanta, Sprite, Mirinda, 7UP, Lipton, Mountain Dew, and Schweppes are combined with Mentos in a ...

If you were a kid in the 1990s, you may remember the classic Mentos and Coke experiment–in which you drop the mint-flavored candies into a carbonated beverage, causing a geyser-like eruption. More ...

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can tap ...