What if a local restaurant could update its QR menu when changes occur on the fly? Consider a restaurant that offers a daily lunch special that can be accessed through a QR code on its menu. If that ...

QR codes have already earned a place in the marketing stack. In order to get the returns, focus on building the infrastructure to make every scan count.​ ...

Uniqode reports that travel brands should optimize QR code interactions after placement by tracking context, using dynamic content, and ensuring integrations.

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. From fun trivia quizzes to large QR codes on retail displays that ...